Tag Heuer, founded in 1860 has a long tradition of technological innovation in precision timepieces, including stopwatches and water-resistant watches. The company is a leading producer of prestigious Swiss sports watches and chronographs sold by one of the world's most widely recognized luxury brand names. The name "TAG Heuer" is instantly recognizable worldwide.
As a futuristic watch making company it has remained focused on technology and choice of materials and design. From the first patent for a chronograph mechanism in 1882 to the 1998 launch of the Kirium Ti5 in grade 5 titanium and carbon fibre; from the first chronograph measuring 100ths of a second (1916) to the first analog display quartz chronograph (1983), not forgetting the first automatic chronograph with a microrotor (1969), Heuer wrote some of the greatest chapters in watch making history.
This mastery is reflected in the impressive number of patents making TAG Heuer one of the key references in Swiss Made watch-making know-how. For 142 years, the company has produced watches that constantly push back the frontiers of precision, reliability and aesthetics. That is why the TAG Heuer philosophy is symbolized by the slogan “Swiss Avant-Garde since 1860”.
Reflecting its heritage the company has long been associated with the world of competitive sports, providing official timing services for the Olympic Games, FIS Ski World Cup, FIA Formula 1 World Championship and other major international sporting events since the early 1900s. TAG Heuer has built its reputation by establishing itself as a producer of sports watches and chronographs.
