Schlup & Co. founded in 1917 brought out the first watch collection under the brand name Rado in 1957.RADO Watch Co. Ltd., Switzerland have subsidiary wholesale units in 28 locations worldwide, with 6,200 numbers of points of sale and approximately 300 service centers across the world.
Rado watches are associated with top quality timepieces that bear the distinct Rado look. In 1962 the world's first scratch proof watch was made under the name Rado DiaStar. In 1983, Rado joined the elite SMH group, now known as the Swatch Group, the biggest watch conglomerate in the world.
Rado watches are unique in every way. The combination of unconventional materials such as hard metal, high-tech ceramics, and sapphire crystals makes Rado the leader in the innovative watches of the future. It is noted for its use of scratch-proof materials, a field in which it is considered a pioneer.
Rado differs from some of the more traditional Swiss watchmakers in that it often uses unconventional materials and designs. Rado has pioneered the use of number of materials unique to watch making, e.g. ceramics, lanthanum and sapphire crystal.
The newer Rado watches look very different from those from most other makers. Rado watches vary in pricing according to model, age and materials but generally a Rado will range from about US$400 to about US$28,000 for a watch made from more precious materials. Rado Watches are sold through authorized retailers and these companies are forbidden to sell Rado watches over the internet.
