Movado is a Swiss luxury watch company whose name is Esperanto for "movement". Movado was founded in 1881 in La Chaux-de-Fonds, Switzerland by Achilles Ditesheim who was clearly an entrepreneur par excellence. Movado earned almost 100 patents in its first 100 years, a testament to its technological prowess and forward thinking design philosophy.
In 2001, Movado introduced a breakthrough design, the Elliptica- a triumph in watch innovation. Elliptica is inspired by Movado's original Polyplan, a popular wristwatch from the early 1900. Artfully fusing the past and the future, Movado Elliptica is a bold statement of ergonomic design offered with an automatic movement. It's designed for the 21st century, with such forward design elements, as a sensually curved, comma-shaped case, a matte black or silver tone rectangular dial with unique "timelines" and an unexpected top positioned crown.
Movado Sapphire achieves its ultra sleek appearance by utilizing a flat, metalized crystal that lies flush with the edge of the case, and an unique inverted side profile. In addition to its design, Movado watches tend to be regarded for being light weight. Most Movado styles include the use of sapphire crystal, which is highly scratch resistant and thus used by most watchmaking companies.
The minimalist look is what made Movado watches stand out. The designs are evocative of a sun dial, with the dot representing the sun at high noon. This most recognizable look of a Movado is a simple hour and minute hand, with a solid background and a single depressed circle on the 12:00 mark.
